The clinic as a gallery – a website for an aesthetic clinic in Uppsala

Aesthetic Art Clinic has a team of skin therapists and specialist nurses and more than 700 reviews on Bokadirekt, with an average of 4.8. The clinic is registered with IVO and has patient insurance – but had no website of its own to show it.

Bokadirekt lists 334 treatments in 41 categories. That is far too much for someone who just wants to know what suits my skin. The clinic also has no reception, so the website has to answer what clients would otherwise call about: consultation before injections, cancellation, age limits and payment.

The name says Art, and the clinic looks like a white gallery with black furniture. So the website works like a quiet gallery:

• White walls, black type. Almost no colour – treatments are shown like works of art, with a picture, a title and a price
• Treatments in the very first view: a fan of buttons – fillers, laser, acne and scars and more – so visitors choose right away
• Everything in four clear groups: injectables, skin care, rejuvenation and laser
• Trust where people decide: IVO registration, patient insurance and a 4.8 rating from more than 700 clients
• FAQ about consultation, cancellation and payment, so nobody needs to call
• Every Book button leads to Bokadirekt, where the reviews and cancellations already live