Journal
Practical advice on Graphic Design, written for business owners.
Colour is often the first thing people remember about a brand. Here's how small and growing businesses can choose a palette that stands out, feels right and works everywhere — from the website to the packaging.
Big brands aren't the only ones who need a clear look. For small and medium-sized businesses, a strong visual identity builds trust faster, makes you easier to remember and saves time and money every day.
A logo is only the start. Here are the five parts of a brand identity that make a business recognisable — and how to tell if yours is doing its job.
